Kinetic Extends NICA Sponsorship in New 2-Year Agreement
Kinetic will continue its support of the National
Interscholastic Cycling Association (NICA) as a bronze level sponsor for the next two
years, the company announced today.
As part of
the sponsorship, all certified NICA coaches can purchase the full line of
Kinetic trainers and accessories at a discount through a Kinetic retailer in
their area. This program enables coaches to set up an indoor
"practice" facility so the team can get together for a workout
regardless of the weather.
addition to direct monetary support, Kinetic will also host a race warm-up tent
at each race in NICA's 10 leagues where student-athletes can use Kinetic
trainers before their event.
a single NICA race is more than enough evidence to show the value in sponsoring
the organization; there's passion, camaraderie and talent on display in huge
fields of young athletes," said Kinetic Marketing Manager David Simpson.
"We're proud to continue supporting leagues around the country and helping
coaches and student-athletes make the most of their hard work."
As part of
its sponsorship last year, Kinetic created a detailed training section for the
fourth edition of the NICA Coaches Manual to help volunteer leaders provide the
best information to young student-athletes looking to maximize their training.
Kinetic's eight-page contribution outlines the basics of stationary bike
workouts, safety precautions, creative and fun training techniques and race
warm-up and cool-down routines for race-day use.
coaches' manual is available to individuals participating in NICA's coach
licensing program across the country and provides detailed guidance on riding,
training, coaching and other relevant topics essential to creating a fun and
positive environment for adolescent cyclists.
Trainers has been supporting NICA since 2011 and has become an integral part of
high school mountain bike racing," said NICA Executive Director Austin
McInerny. "Of course mountain biking is very much an outdoor activity, but
onsite at an event, there's no better way to warm-up the legs than by spinning
on a stationary trainer with teammates under the direction of a coach, and in
the off-season when the trails are wet and muddy an indoor trainer is a great
way to stay in shape while protecting the natural environment."
has been a leading trainer manufacturer since 1999, with its patented fluid
resistance unit featuring the company's magnetically coupled driveshaft to
eliminate leaks. The company's goal is to help cyclists of all ages reach their
fitness goals with a reliable and realistic indoor riding experience.
For more information
about the National Interscholastic Cycling Association, visit www.nationalmtb.org. For more information about
Kinetic, visit www.kurtkinetic.com.